K-Way launches nationwide supporters community with sportswear collection

JOHANNESBURG — 9 July 2024

Outdoor brand K-Way has launched a nationwide Supporters Club and released its limited-edition Supporters Capsule collection.

The initiative celebrates South Africa’s sporting culture across all codes, according to the company statement.

The collection includes specially designed tees, jackets, bucket hats and accessories. K-Way states these items combine durability and comfort for both sports events and urban adventures.

An inaugural Supporters Club event took place at Benchwarmers Sports Bar in Rosebank on 5 July. Attendees explored the capsule collection at the Johannesburg gathering.

The club features four sports ambassadors: rugby’s Ntokozo Makhaza, hockey player Hans Neethling, netball star Jo Prins and cricket legend JP Duminy.

The Supporters Capsule is available through K-Way’s online channels and select Cape Union Mart stores. Additional club initiatives will follow later this year.