Grace Mondlana Partners With GWM as South African Brand Ambassador

JOHANNESBURG — 2024

Influencer Grace Mondlana has been named GWM South Africa’s brand ambassador as the company marks 18 years locally. The partnership aims to connect the vehicle brand with new-generation drivers through campaigns featuring the updated HAVAL H6.

Mondlana previously collaborated with GWM on the HAVAL Jolion model. Her new role includes promoting GWM vehicles. According to the automaker, she represents a “smart, stylish and always ready for adventure” lifestyle aligning with their brand vision.

GWM SA states it now operates over 100 dealerships nationwide after entering South Africa in 2006 as a challenger brand. Marketing head Floyd Ramabulana said: “We know exactly where we’re headed as a brand, and this partnership shows our commitment to staying authentic and responsive to the way people live today.”

The first campaign will showcase the facelifted HAVAL H6 model, described by GWM as “sleeker, more powerful and more intelligent than ever” with petrol turbo and hybrid options.

Mondlana shared: “I’ve always said I only work with brands that fit naturally into my life, and GWM is one of them.” She added, “Their cars are stylish, spacious, and work perfectly for both my day-to-day needs and my adventure trips.”

The collaboration forms part of GWM’s strategy to strengthen cultural relevance through partnerships with influential local voices.