Enhle Mbali named ambassador for Carlton Hair’s ethnic hair division

JOHANNESBURG — [Date not specified]

Actress Enhle Mbali has been announced as the new ambassador for Carlton Hair South Africa’s ethnic hair division, marking the brand’s expansion into diverse hair care.

Carlton Hair SA stated this partnership forms part of their inclusivity strategy: “At Carlton Hair, we take our cues from the fashion industry elite, translating runway trends into wearable works of art since 1968.” (Company statement via Instagram).

Mbali confirmed the deal on Instagram, sharing photos from the launch event where she wore an outfit from her fashion line Essie Apparel Couture. She wrote: “Last night was beautiful. I am excited to announce that I, Enhle Mbali, am the face of Carlton Hair SA. Yes, they work on and with ethnic hair now, dressed by Essie Apparel Couture.” (Social media post).

Fans celebrated the announcement in her comments section, praising the collaboration (Social media observations).

Carlton Hair SA officially confirmed: “The acclaimed actress, style icon & entrepreneur @enhlembali_ has signed a collaborative campaign as an Ambassador for the @carltonhairsa ethnic hair division.” (Company social media).

This partnership represents a significant step in Carlton Hair SA’s efforts to broaden its services, while adding to Mbali’s portfolio as actress, entrepreneur and fashion designer.

The collaboration aims to showcase inclusive beauty standards by celebrating diverse hairstyles and textures in South Africa’s beauty industry.