VR Offers Lifeline as Nightclubs Struggle in South Africa

SOUTH AFRICA — August 2024

South Africa’s physical nightlife faces decline amid safety fears and shifting Gen Z habits.

Nightclubs struggle to recover post-COVID as crime and economic pressures keep patrons home. Iconic venues like Johannesburg’s Marabi Club in Maboneng closed in May, citing rising crime. (Venue owners)

The loss hits artists hard: “Popular live music venues… are struggling to sell enough tickets to stay open.” Promoters report Gen Z prefers streaming over clubs.

Virtual reality emerges as a potential solution. Sodaworld founder Michael Balkind links physical venues with virtual environments. His platform allows global audiences to attend events via VR headsets.

Last year, a hybrid music festival at Constitution Hill was accessible both physically and online. Attendees experienced immersive performances beyond standard livestreams. (Sodawield)

Balkind argues: “This hybrid model could sustain live music by enabling venues to sell tickets both in-person and virtually.”

While traditional nightlife remains valued, VR offers accessibility to those avoiding risks or costs of physical attendance.

The tech may expand audiences, helping counteract South Africa’s venue closures.